Career Tips

Top tips for nailing the job interview

Nailing that job interview

Knowing what it takes to nail a job interview has never been so crucial. As a result of COVID, the world saw youth unemployment as the most brutal hit, organisations have had to pivot, and job roles in some industries are getting scarcer, meaning increased competition. So, standing out in an interview requires a new suite of skills and qualities that you will need. Read our top tips on what it takes to get an edge on the interview process to give yourself the best chance of landing a job in today’s employment climate. 

Ensure your resume reflects who you are

The proper preparation starts with a creative and personalised resume which grabs the attention of a future employer.

Do everything you can before the interview to create a unique, personalised context for you to shine in. Add a video, write a handwritten letter, build a website that tells your story. Connect on LinkedIn and send an InMail to express your interest in the position or organisation. You want to get the people interviewing you excited about you before they have even met you.

Research, research, research

Once you have impressed them with your unique application, it’s time to begin researching and planning the interview. And in today’s COVID world, that could be in person or online, so get familiar and comfortable with virtual interviews and technology.

The first step is to fully understand the role you are applying for and the organisation. What’s their organisation do? What’s its value proposition? Whats are the team’s backgrounds? What are their goals, ambitions, 12-month strategy? You need to research and map out all of this before your interview.  

Please print out the job description and underline all the key points and their needs. Then identify all your relevant knowledge, skills, and experiences then address their needs. 

Be yourself as everyone else is taken.

The key during the interview is to be professional but ultimately be yourself and let your personality come out. Bring your whole self to the interview and don’t diminish your passion, vision and certainly don’t discount your previous experience by underselling yourself. Remember, you have a unique way of seeing the world that is valuable and relevant. Have confidence in your abilities and what you can bring to the organisation and position. Don’t forget technical skills can be taught.  These days employers want employees to have particular abilities like self-awareness, self-confidence, drive, determination, and willingness to contribute and add value.



If the interview is a video interview, make sure you approach it with the same level of effort and commitment you would show in a face to face interview. Dress professionally, have a clean background and good lighting. Ensure you can use the software, your laptop is charged, have a quiet room and test everything before the interview.

Sell yourself through storytelling.

Always think good things and say good things about yourself. If you need to pep talk yourself before an interview, do this. If you don’t tell your interviewer what’s great about you, memorable, unique or what you have achieved, how can they make the right choice in picking you for the position? You can do this through storytelling which is a powerful form of branding yourself. Storytelling connects the interviewer with you emotionally. Take them on your career journey and finish with a positive or successful ending that reflects favourably on you and meet their needs.


One of the best ways to show interest in the role and the organisation is to ensure you have prepared some questions to ask at the end of your interview. There is nothing worse than having nothing to ask. This shows thoughtfulness and interest, which bodes well. Interviewers are always keen to share insight about their business and team, so don’t hold back. 

Here are some ideas:

  • What have been some of the team’s successes this year?
  • What are you looking for in the ideal candidate?
  • How will you measure the success of this role?
  • What would be the critical priorities for me in the first three months?

The Follow-up

After your interview, make sure you send a follow-up email. Thank the interview panel for their time and opportunity to meet with them. Express you’re interest in the role after learning more about it and how excited you are about the opportunity.  This creates a positive impression that you’re still engaged in the role.